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Often, people ask me: “Should my business get into social media?” In some sense, your business may already be in social media.  People are already talking about your business – in-person and on the web.   At the very least, doesn’t it make sense to listen to what they’re saying?  And even better, doesn’t it …

If you’re new to social media, this post is for you.  The world of social media, complete with its own etiquette, culture, and lingo (how can any serious company be named “Twitter”?) can sometimes be too overwhelming to tackle. Where do you start? I’d like to suggest a 2-week crash course. Just 15 minutes a …

Recently, a gen Y friend of mine quit Facebook cold turkey.  You can read his full 22-paragraph thesis for why he did, but in essence, Facebook became more of a detriment to his life than a benefit.  Even more so, it became a matter of principle for him.  How could something as benign and fun …

Here’s a great rundown of the key statistics around social media.  Among the ones that are eye-opening (though I’d be curious about the data sources): By next year, Gen Yers will outnumber Baby Boomers Social Media is the #1 activity on the web 1 in 8 couples married in the US last year met through …