Tony Chen, Managing Director
I’m Tony Chen, Managing Director of Launch Your Movement. I specialize in helping businesses create and capture movements through the power of social media & business development.
After a 4-year tenure at a Fortune 50 company and completing an MBA in marketing from the Kellogg School of Management (Northwestern University), I directed the launches of new businesses and product lines for 2 companies. In my spare time, I became intrigued by social media in 2005 and started a blog called Hospital Impact that discussed health care innovation and leadership. As I attempted to provide pithy analysis and recruited 3 hospital CEOs to blog alongside me, the blog started to take off and was eventually acquired by a publishing company in 2008. In many ways, the blog represented a movement of progressive, innovation-oriented leaders in health care.
Then, my world was rocked when I became a dad for the first time in 2006. When I looked online for tips and perspectives for new dads, all I could find were breastfeeding articles. No thanks. So, I started a social movement called Savvy Daddy (web | facebook | twitter) specifically for new dads whose kids rock their worlds. Our facebook page is now the largest online network of dads on facebook, with over 7,500+ dads interacting with one another all throughout the week.
In June 2009, I left my day job as a business development director to launch my own movement. Lots of people started asking me to help them with their social media strategies. I found myself trying to explain what twitter was to an interesting mix of people – from an eggroll company owner to a $50 million consulting company CEO to a small construction company owner to a software CTO.
For my full professional background, visit my linkedin profile. For more information, feel free to contact me.
Rob Dietz, Web Developer & Media Designer
I’m Rob Dietz, web developer and media designer. With over 10 years’ experience I specialize in custom WordPress CMS websites, E-Learning applications, and rich media websites (audio/video/Flash). I began my career as a web designer/developer for Indiana University’s Division of Continuing Studies in 2000 which was one of the first Universities to offer online courses. I also started my own web/media design company around this time building rich media websites for artists. From 2002-2006, I served as media designer (web/Flash/video) for WisdomTools, an innovative story-based E-Learning company.
I have developed several websites and online training lessons for organizations such as The Kinsey Institute, BlueCross BlueShield of Illlinois, The Indiana University Press, Long Island Composer’s Alliance (www.licamusic.org) and The Girl Scouts.
Some other recent online projects include: MyAwfulParents.com, driverTV.com, PhyllisChen.net. I am currently based in New York City.
Chris Low, Designer
Hi, my name is Chris Low and I help launch movements by creating its visual identity. My goal is to use design to create a visual look and feel for a brand that communicates its essential personality and is the basis for an engaging and dynamic user experience in any medium.
I have 5 years of experience building brands as an Art Director at a leading advertising agency. From ’06 – ’09 I was a part of the national launch and success of MGD64 by designing the look and feel for all of the brand’s marketing and advertising. I’ve also had the opportunity to build brands such as American Family Insurance, The James Jordan Foundation, Miller Lite, and Sprite Green.
Amy Filbin, Designer
Hello, I’m Amy Filbin. I’m an entrepreneur, philanthropist, and designer. I specialize in helping companies translate complex ideas into understandable concepts by using design as a medium. Also, I use design in all walks of my life, from building the identity of my shoe business, to inspiring volunteers and financial donors to help those less fortunate then themselves. I began designing as a production associate at MSDN Magazine in 1999. From 2001 to 2009, I expanded my role at Microsoft to include user-interface design of the website, creation and launch of TechNet Magazine, and cover to cover page design for both publications as Art and Production Manager. In addition, I also designed marketing and publicity materials for non-profit organizations such as Murray Spalding Mandalas, 1houseatatime, and the Harvey-Milk Highschool.