Here’s a great rundown of the key statistics around social media. Among the ones that are eye-opening (though I’d be curious about the data sources):
- By next year, Gen Yers will outnumber Baby Boomers
- Social Media is the #1 activity on the web
- 1 in 8 couples married in the US last year met through social media
- 80% of companies are using LinkedIn as their primary tool to find employees
- 25% of search results for the world’s largest 20 brands are links to user-generated content